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Scouts BSA Branding Do’s and Don’ts

With more than 305,000 girls participating in Cub Scouting and the Scouts BSA program, there’s a lot of excitement around the programs offered by the Boy Scouts of America. Plus, there are now almost 2,200 female Eagle Scouts!

In all of this, it’s important to remember that at all levels, from our members and volunteers to our professional staff, we take the brand and trademark rights of all organizations seriously and have worked proactively to differentiate our unique program offerings. That, of course, includes Scouts BSA, so when referring to that program in any local council or unit materials — including recruiting fliers, announcements, promotional materials, social media posts, and beyond — be sure to use the details in this infographic for the right way to go about it.